Hotel Valley Ho is Named Official Venue of Phoenix Fashion Week


Monday December 28th, 2009

SCOTTSDALE, AZ – The legendary Hotel Valley Ho has signed on to host the 5th anniversary of Phoenix Fashion Week, taking place October 1-3, 2009. Touted as the “Hub of Hip,” the landmark space was a coveted hideaway for Hollywood’s elite in the mid 1950’s and after a re-design in 2005, it still stands as the place to see and be seen for the who’s who of Valley hipsters.

The classic mid-century design and lighthearted ambiance makes this Downtown Scottsdale urban resort an ideal partner for Phoenix Fashion Week. “As a staple of design and style in the Valley for over fifty years, we are so proud to be holding our 5th anniversary Phoenix Fashion Week at Hotel Valley Ho,” says Brian Hill – executive director of Phoenix Fashion Week. With its mod rooms, cozy lobby, rooftop with breathtaking views of the Valley, and retro-chic manicured grounds, the Valley Ho is perfect to house Phoenix Fashion Week’s three-day glitzy fashion extravaganza. Featuring an opening pink-carpet charity event, three days of fashion shows, complimentary fashion seminars, designer sample sales, a style villa, and nightly after parties, Phoenix Fashion Week will take over the swanky hotel for three days utilizing virtually every space.

“Hotel Valley Ho has long been a supporter of fashion and design, dating back to hosting poolside fashion shows in the 1950’s. As with fashion, the hotel has evolved and reinvented itself as a haven for the fashion elite. Partnering with Phoenix Fashion Week is a way for us to further our ties with the fashion community while continuing with our history of being on the forefront of style. We look forward to being the official venue for this year’s Phoenix Fashion Week”, says Jesse Thompson, director of sales and marketing at Hotel Valley Ho.

About Phoenix Fashion Week: Phoenix Fashion Week is the leading fashion industry event in Arizona. The organization’s mission is bridging national and international designers with premier retailers and prestige fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry.Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community service efforts and for infusing world-class innovation into the valley. For more information log onto www.phoenixfashionweek.com

About Hotel Valley Ho: Hotel Valley Ho is Downtown Scottsdale’s mid-century modern landmark. Originally opened in 1956 and recently restored to its former splendor, this 191-room urban retreat blends mid-century style with modern amenities. Dine at ZuZu, relax at VH Spa for Vitality + Health, and unwind at OH Pool Bar + Cabanas.

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For media information, please contact Hermann Plank at 480.452.5584 or press@phoenixfashionweek.com.





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